Keurig K-Café Launch (2018)

With the launch of Keurig’s first latte and cappuccino brewer, we set out to prove that any house could now be a coffeehouse. To do so, we transformed a real family’s home into their very own coffee shop, and the family themselves into the world’s most under-skilled barista staff.

Results:
One month after launch, the K-Café became the #1 selling Grocery & Gourmet Food item on Amazon.

 

TV:

Holiday TV:

Pre-Roll OLV:

This one was skippable, but we made sure those who stayed got every last drop of entertainment.

Ad-Lob:

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Internal Keurig Messaging: