con edison RADIO (2017)

Con Edison certainly wasn't known for its sense of humor. New Yorkers mostly knew the company for their monthly electricity bills and snore-inducing subway ads about outage alerts.

That's why we decided to have a little more fun with this radio spot about ConEd's online marketplace. We pinpointed a problem many New Yorkers face each month (trying to keep their electricity low) and took it for a spin.